Do you ever feel that you are losing touch with your customers? That you know there are so many customers out there who need you and your services, but you just don’t know how to reach them? Or they don’t know how to reach you! Welcome to the 21st century where we know what’s going on in some remote cave halfway across the world, but do not know our own neighbors.
Today, with everyone’s noses buried in their phones, do you think they would notice billboards or search for the number of a plumber or air conditioner / refrigerator service provider in a telephone directory? Gone are those days. The methods those were successful in wooing customers 50, 30 and even 10 years ago, are no longer good enough to pull in the customers that we would desire. What we need now is to speak to our customers where we can find them. Not on the television, not on billboards but in the one place where the average person spends more than 4 hours daily, yes EVERY SINGLE DAY. We’re obviously talking about the internet.